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The Elite Pro line offers a memory grade for enthusiasts and professionals who require higher write speeds and lower power consumption from their CompactFlash cards. This allows Elite Pro users the opportunity to get additional speed and performance out of their flash memory based equipment With image files quickly growing in size, the time it takes to store or write those files to a Flash card is becoming an important buying criterion for prosumers and professionals. Today, many Flash cards are sold with an "X" speed rating that is similar to how CD-ROM drives are sold. This rating system gives users a performance indicator of how fast the card can transfer images. Kingston's Elite Pro/Ultimate Flash Cards "X" Speed Ratings Kingston defines X-speed as the write speed, because users generally care more about how long it takes to write data to a Flash cardwhen using it in a digital camera or cell phone. Typically, read speeds are higher than write speeds for Flash cards, so the write speed is more meaningful when measuring performance.