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PriceSCAN Press Release

9/23/09
Digital Camera - 12MP Index Maintains Remarkable Price Stability in First 230 Days


PriceSCAN Vice President of Financial Products Daniel Fehder commented that the Digital Camera – 12MP Index has fallen only 3% since its inception in 10/6/2008. In comparision, the Digital Camera – 8MP Index fell 30% in the first 230 days


Jeff Trester, PriceSCAN Co-CEO and Chief Economist, noted, “Unlike the post-release price action of 8 MP when that resolution was state-of-the-art, 12 MP is displaying a price stability all the more impressive in light of the weak retail environment. This may be due to less aggressive initial pricing on 12 MP cameras motivated by an anemic economy; additionally, 12 MP may be sufficiently higher then resolutions available in the current generation of cell phones as to avoid competitive pressure from that alternative.”


Digital Cameras; Nikon; Sony; Canon

About The PriceSCAN Manufactured Product Indices

The PriceSCAN Manufactured Product Indices are a set of 50 indices tracking a broad array of finished good prices at the retail level. The PriceSCAN indices are carried on Bloomberg's data service under the ticker symbol PRIC and are available on PriceSCAN.com’s website at http://www.pricescan.com/indices. PriceSCAN.com also makes available customized data packages for clients in the financial, technology and retail communities.


About the PriceSCAN.com Econometric Team

Dr. Jeffrey J. Trester is Co-CEO and Chief Economist of PriceSCAN. After graduating MIT and attending Yale for graduate studies in theoretical physics, Dr. Trester received his PhD in financial economics from the Wharton School. He has also served on the Philadelphia Federal Reserve Bank’s Business Council. Daniel C. Fehder is Vice President of Financial Products at PriceSCAN.com. A graduate of Harvard and University of Pennsylvania, he can be reached for comment at analytics {at} pricescan.com


About PriceSCAN.com, Inc

Founded in 1997, PriceSCAN.com is a comprehensive price and product comparison service. Millions of consumers a year have used PriceSCAN.com to bargain hunt. In addition to price comparison, PriceSCAN.com offers objective vendor ratings, a price focused technology blog, user reviews, price trend graphs, and email price target alerts.



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