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PriceSCAN Press Release

3/3/09
Rising Prices for 12 Megapixel Digital Cameras since The Holidays


PriceSCAN Vice President of Financial Products Daniel Fehder commented that in the midst of a general decline, our Digital Camera – 12MP Index has increased 2.4% since Black Friday and 1.5% since the beginning of 2009.


Jeff Trester, PriceSCAN Co-CEO and Chief Economist, noted, “With so many of our PriceSCAN indices declining during the last few months, it’s remarkable to see this kind of firmness in a consumer tech good. Perhaps the relative affordability of these cameras, combined with their usefulness at home as well as on vacation, makes them attractive as “cocooning” purchases by budget-constrained consumers. This is a phenomenon we may have seen recently supporting the pricing of a few other tech items, such as Blu-ray players. ”


Digital Cameras; Nikon; Sony; Canon

About The PriceSCAN Manufactured Product Indices

The PriceSCAN Manufactured Product Indices are a set of 50 indices tracking a broad array of finished good prices at the retail level. The PriceSCAN indices are carried on Bloomberg's data service under the ticker symbol PRIC and are available on PriceSCAN.com’s website at http://www.pricescan.com/indices. PriceSCAN.com also makes available customized data packages for clients in the financial, technology and retail communities.


About the PriceSCAN.com Econometric Team

Dr. Jeffrey J. Trester is Co-CEO and Chief Economist of PriceSCAN. After graduating MIT and attending Yale for graduate studies in theoretical physics, Dr. Trester received his PhD in financial economics from the Wharton School. He has also served on the Philadelphia Federal Reserve Bank’s Business Council. Daniel C. Fehder is Vice President of Financial Products at PriceSCAN.com. A graduate of Harvard and University of Pennsylvania, he can be reached for comment at analytics {at} pricescan.com


About PriceSCAN.com, Inc

Founded in 1997, PriceSCAN.com is a comprehensive price and product comparison service. Millions of consumers a year have used PriceSCAN.com to bargain hunt. In addition to price comparison, PriceSCAN.com offers objective vendor ratings, a price focused technology blog, user reviews, price trend graphs, and email price target alerts.



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